Facebook strategy

In 2016 Facebook replaced usual Like button with Reactions. The like button is the engine of Facebook and its most recognized symbol. Changing the button is like Coca-Cola messing with its secret recipe. Why to risk?

In 2014 Facebook held a secrete experiment in which it manipulated information posted on 689,000 users’ home pages and fount it could make people feel more positive or negative.

The results revealed that emotions expressed by others on Facebook can also influence our own emotions.

I believe that if Facebook can mess with users’ home pages, it can also use users for the research purposes and people will not even know about this. We pressed ‘Like’, but we did not emphasize if we do it because we like the content, if we are upset about something, or if we are excited. Now it has changed and we can be categorized. People are using Reactions and they feel that they can express themselves more clearly, while in reality for some people it can be seen as a perfect source for exploring and manipulating our emotions. We show and give Facebook our values for free without thinking, but for them it is the most precious data they can ever get. In my opinion, Facebook will take advantage of this data, because a decision to replace the most recognized symbol of the company is quite serious.

In my opinion, Like button replacement is not a coincidence, it is a very well-played game with our minds. What do you think about Reactions?


What You Reveal About Yourself Online, Without Even Realizing

One thing that I believe is very important for others to take away from this module is that you reveal so much about yourself and your personality to others, without even realizing.  I found this article by the Huffington post that accurately depicts what I mean:


One thing that stood out to me in it was the conversation between a man and woman about the status of the woman’s love life. The man was able to tell instantly her relationship status purely by the wording of her posts.

Even the smallest details of your social media can tell something about you. For example, somebody who posts pictures on Instagram mostly of themselves, or of themselves with others, is someone looking for recognition and belonging. Someone who posts mostly pictures of scenery and other things means they don’t care much what others think, and don’t need everyone to always know what they are doing. The frequency of posts also says something similar about you.

Wording of posts on sites like Twitter and Facebook are also important. If you swear a lot and write rude comments frequently, people will not want to interact with you, and future employers will think of you poorly.

Social media is not by any means a 100% accurate depiction of a person, but everyone should consider how they come across by simply thinking of how they would see their own account from another’s point of view.


The positives of a networked society

In this module we have looked at how people are connected to the internet in many aspects of their lives. A lot of people are skeptical about whether the growing reliance on technology and the internet is actually a good thing or not. They claim that we are too reliant on technology to do basic tasks and that the networked society is making us less sociable. I would argue against this.

It’s not true that before the emergence of the internet and smartphones people were much more sociable. You’ll often here people say that millennials should put their phones down and talk to someone on the train, like in the good old days! wkhhpz1

Having access to unbelievable amounts of information on a mobile phone through the magic of wifi and mobile data is an incredible luxury and people need to take full advantage of it. There is a stigma attached to making friends on Twitter/Tumblr but it’s often those friends with whom people form the most genuine connections through a common interest. Social media gives people a platform to share thoughts they might not want to in a face to face conversation. There are flaws, but living in a networked society is predominantly positive.

All In One

Living in contemporary society has meant that I have become very apt with new technology being released and grown to be quite technologically savvy.  The constant convergence of new and old media that is frequently happening today is the thing that interests me.

More and more people are coming up with creative ideas of merging two types of media. Whether that be social media and video gaming or television and handheld technology. The constant wave of converged media is more popular than ever now.

With most people I know owning a smart phone they are all buying into this converged media that we all live in. The iPhone, for example, is able to do practically anything, it can take the old media of T.V, film and video gaming and compress it down into one device, all available whenever you want it.

It has also now been able to replace your bank card when paying for things, your Sat-Nav when driving somewhere new and your MP3 player when listening to music. Smart phones have and still are taking over the world with their popularity and complicated technology.

This interests me mostly as before I just took my smart phone for granted, thinking that it was 2016 of course my phone can play films, but after studying and learning abut converging media and our medias convergence culture, it brought to my attention how drastically things have changed in the sphere of technology and smart-phones. With more technology rapidly being innovated, I, for one, am excited to see how far our technological advancements take us.

Reactions to a Reaction

This module has given me an insight into the connected society that constantly surrounds us. I’m writing this just 12 hours after the tragic terrorist attacks that took place in Brussels.

I discovered this news via the BBC News application, when the iconic ‘breaking news’ sound woke me up before my alarm.

The notification read “Two explosions heard at Brussels airport, cause unclear – images show smoke rising from terminal building.”

The whole process from the BBC gathering this news to distributing it to us, the consumer, has changed massively from the London terrorist attacks in 2005. 11 years ago, our main source for breaking news was either on a television or a radio. Nowadays, we’re fed the information without having to search for it. As soon as I read the headline, I instantly took to Twitter to find out more information. On Twitter, I saw information, speculation and opinions regarding the news. Some opinions sparked reactions among users, especially the opinion of Katie Hopkins. Many people replied saying that they had reported her tweet, which relates to our week 8 topic of regulation.

Social media really has enhanced the way we consume and react to breaking news, and it seems as if there is no escaping it. It lends information to people that is often false, hence why we can’t rely on it. This can be seen by the #StopIslam hashtag trending after the Brussels attack. However, it was purely trending because of the disagreement with the hashtag, even though the trend gave the impression that many agreed with it.

Shopping for the sound?

When the word ‘copyright’ is mentioned, the first thing that always springs into mind is music. We live in a creative society, with content being created on a day-to-day basis – sometimes free, sometimes paid. Music surrounds us, and there may be many times where we’re completely unaware if the source of our listening habits is legal.

PRS is an society that licences organisations to play, perform or make copyright music available to the public, making sure that the creator is credited fairly with the correct royalties. The organisation deal with the majority of music that you hear in a public place.

Every business that plays copyrighted music must pay for the licence, because effectively, they’re benefiting from playing that music. The licence depends on the type of business, the bigger the shop premises, the higher the licence fee – I’d assume this is the case due to the number of consumers.

But, is it right that businesses have to pay to play music? Of course, this is purely a matter of opinion and the creator of the music may have a completely different opinion to the consumer. Copyright is effectively put in place to ensure creators reap the full rewards for their work. Hence, YouTube taking down videos that contain copyrighted music. However, no one goes to a shop to listen to music. If anything, the business may promote the music resulting in more sales for the artist…

Hulu and Netflix; Should Account Restrictions Be Tightened?

Sites such as Hulu and Netflix both let people view shows while paying a monthly fee. However, you must have an account in order to use the sites. The difference between the two is that Hulu airs current TV shows the day after a new episode comes out.

Lots of people prefer using Hulu and/or Netflix instead of watching actual television, because they can watch whatever show they want, whenever and wherever they want.

In order to make this possible, these companies buy the rights to air these shows on their sites. They negotiate prices and are able to air shows and movies for a certain amount of time. For movies, they are not allowed to air them until a certain amount of time after the movie has been released in theaters. This is to ensure that the movie companies benefit from profit as much as possible while it is still new.

These companies require very strict copyright laws to ensure that first, they do not get into trouble for infringement of copyright law, and second to ensure others to not break the law while using their sites.

The companies do however lose money because people share their accounts with friends, and therefore people can view the shows for free. The companies are well aware of this, however they cannot do much about it. If these companies decide to put stricter restrictions in order to prevent this, they would probably end up losing customers because people would be unhappy about the changes. This is why I believe they should just keep restrictions as they are instead of strengthening them.