It seems like every day there’s always a new social media network on the horizon. Some have made a very prominent mark in our lives and others just haven’t taken off. Just like any product or service, the only way to find success with it, is to offer something different to the consumer.
Periscope is was created by Twitter to give people and businesses the opportunity to showcase anything they want to an audience via a live stream. The viewers can then comment in real-time or send then a virtual heart to show their appreciation.
Like Twitter, you may follow people and gain followers – whenever some you’re following goes ‘live’, you’ll get a push notification sent to your phone and it’ll appear on your timeline. However, this app also allows the consumer to explore the world through its map feature. The app shows a virtual map and shows an exact location of where streams are coming from.
I believe that this could potentially transform the way we view our news. It allows journalists to stream press conferences to the public. It could also be a way for citizens to stream major events, both positive or negative. For example, during last year’s Champions League final, I watched a stream of someone’s view inside the stadium. This was much more emotive and personal than trying to capture the atmosphere through the TV. Users also showcased the panic of the Paris attacks.
Twitter have recently included the live streams in the their own website. This means you don’t even have to change app to view these streams, making it very easy for us to see through the eyes of someone else, whether it’s for information or entertainment.