Created Through War

What I found most interesting about the history of the internet is the idea of freedom being achieved through the act of war.  It’s hard to believe that something that has been invested into modern society was largely developed through the American’s military fear of the unknown, and their desire to have the best form of defense. Major developments such as coding and access points were a result of wars and helped the internet develop into a web based community which promotes unity.

This community was form through its commercialisation in 1995 and was the beginning of the public’s control over the internet. It became a source for information, communication and a profitable platform for businesses of which individual felt liberated. Especially since the formation of social media platform such as facebook and twitter which offer the public the option to express their opinions and read others. Allowing indiviuals to have better judgments on situations which effect them directly such as politic.

This concept of liberation through disruption fascinates me as I question whether the internet could of been founded on a more peaceful premises. Or whether the wars which influences different aspect of the internet was essential to its rapid transformation. Continue reading

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History of the Internet

The thing I find most interesting about the history of the internet is how the internet has progressed in leaps and bounds since its birth in 1960’s with the first workable prototype of the Internet  the creation of ARPANET.

When I was an youngster, we used to have a computer room in my house. You couldn’t be on the phone at the same time as the internet, we didn’t have laptops and the only time you went on the internet on you phone you quickly closed the application and turned off your phone to make sure your mum didn’t get charged a fortune for 3 seconds of slow internet. Nowa days, the data allowance on my phone is the cheapest part of my phone bill, my laptop automatically connects wirelessly to the internet and if I want to be out in the middle of a field on my laptop, I can connect my laptop to my mobile phone and use my 3G allowance to surf the web. The internet has come a huge way in just the decade that I have been using it, and that astonishes me. I am so excited for where the internet can go, and how it can improve the life of the people it reaches. I am an avid user of the internet. I am forever connected to the internet, whether that be on my laptop, or phone, or streaming shows on my tv. The internet engulfs my life and what interests me about the internet is how it is going to mould our life in the future.

The Internet and Advertising

From the point of view of PR & Advertising student, the most interesting thing about the history of the internet is how it relates to the change of the consumer behaviour in the modern society.

The online availability of nearly any information about a particular good or service suggests that consumers tend to be smarter and better informed when making their decisions. This positively impacts the creativity of the industry and encourages developing new promotional techniques to match the reality of the contemporary ‘western world’ where internet is ubiquitous and almost as essential as air. 

The popularity of another invention – social media – increased the importance of public relations and customer service. This is because a negative review posted on Twitter is likely to have to have more significant impact on brand’s reputation, compared to the same feedback written in the book of complaints as was done during the ‘pre-internet era’.

The internet has introduced new ways of interaction between the producer and the customer and it continues to offer many possibilities to create an effective creative communication between the two sides.

The importance of the internet

One of the most interesting aspects of media history for me is the formation of the internet which we know today. We can not imagine life without delivering more and more news from all over the world, social media platforms like Facebook or Twitter and entertainment websites like YouTube. But do we really know how the internet works and what was its beginning?

 

The history starts in 1969 when four universities in the USA took part in an experiment financed by Advanced Research Project Agency(ARPA) and created ARPANET- first very simple web. However, the first website was created many years after, in 1990 by Tim Berners-Lee, one of the founders of World Wide Web.

 
Since the 90s a lot has changed, all the time we have discovered some new, interesting websites. I am sure that all of us remember that when we were kids, we were using the internet only for gaming or listening to some music, but this has quickly changed because we have discovered that we can find some useful information’s that were we needed to school.

 
So what is the internet really about? Discovering. But not just discovering the internet. It is about what we can discover thanks to the internet.

THE DEVELOPMENT OF THE INTERNET

What I found most interesting about the development of the Internet is how twenty-five years has brought about a cultural convergence, we are all able to use and access the Internet today regardless of how well informed we are on the technology behind it. Unlike the 1990’s, where users were described as being in a social inner-circle and mainly took on the form of being young and incredibly clever with technology. Now the user range stretches from children to the elderly, it is seen as a place of research, communication and entertainment for all social classes. The functionalities of the Internet are so useful that almost everyone feels the need for access; therefore it connects us all on a global scale.

With its invention primarily for governmental and military use, I think it’s important to understand how the ‘hippy culture’ took on an important role in the development of the Internet. The mid-1990’s saw this counter-culture pioneer the playground in which the Internet is today, helping to move the direction of the internet towards a sphere with more creative expression, developing games in where users assumed identities that differed from their own, breaking down social classes and creating more of a unity between the users. Facebook, Twitter and other social media platforms are available for us to publish what we choose; therefore it could be considered that we assume our own identities on social media to showcase our own creative expression. This is worth thinking about as our social media presence continues to grow.

The business ‘war’ on the Internet

The ‘war’ between eBay and Taobao from 2003 to 2005 was a classic case on the Internet.

In several commercial cases, the ‘war’ between Taobao and eBay in China is the most surprising one: eBay as one of the world’s largest Internet company controlled 90% of the market share in the China in 2003, while Taobao was a newcomer. But two years later, Taobao rose to 79 percent, followed by eBay withdrew from the Chinese market.

I think the reason Taobao be able to beat eBay could be argued as three things:

1. Free policy, no charge to the seller. eBay charges fee to the seller to make money, it is profitable from the outset, but also lucrative. However, Taobao announced it is totally free, Once this is released, cause sellers’s attention immediately. Many sellers joined Taobao, including someone has become eBay sellers already.

Here is a link:

http://www.mirror.co.uk/money/ebay-fees-paypal-motors-listing-5311698

It generally describes how much does it cost to be a seller.

2. Releasing Alipay and ensuring transactions. The third party payment platform solved the issue of trust while ebay provided online payment system and PayPal (Different countries have different legal regulation of third party payments, but eBay can not provide an escrow service like Alipay, which means consumers confirm if they are satisfied with goods they have bought on Taobao before money be released to its seller.

3. In the book by eBay founder (Meg, 2010), she said the main reason is due to the loss of talent. Personally, I think other reasons were also important.

If you need further reading about this, I recommend the book: The Power of Many: Values and Success in Business and in Life (Meg, 2010). This book describes in detail the development of eBay history and unique philosophy, of course, the war between Taobao and eBay is included as well.

What is interesting about the internet?

What I find most interesting about the internet is the fact we’re only ever a few clicks away from numerous platforms of communication. The internet has advanced dramatically in the past decade and we can now access pretty much whoever we wish without having to leave the comfort of our own homes. Communication through the internet is becoming on par with human interaction at a drastic rate and I feel in the coming years this will become our main platform of conversation. I’m hoping that we will navigate our way through innovation without loosing a hold of one another but the reality is, in my opinion, we are loosing the emotional connection of a face to face conversation because of what the internet offers us. Facebook is defined as a ‘social network’ but is it really social when your life is displaced on a computer screen? At this present time I think application such as Skype and FaceTime help fill the time between human interaction. For example, long distance relationships can benefit greatly from this as the two individuals can interact face to face without being with one another, this allowing them to keep up to date with each others lives. However, this could never become a substitute for the real thing. The globalisation of the internet keeps us interconnect between one another and this is why I believe it is so beneficial to society.