No social life without Sacrifice.

What I found most interesting in this module is the concept of today’s generation having to sacrifice their privacy in order to have an online social life. It’s obvious that you pretty much have to be online to have any communication with each other these days.

I can personally relate to this, within university when I have been put in groups to present with people I haven’t met before, I don’t know how I would have kept in contact with my peers and organised our meet ups without Facebook.

Social networks like Facebook allow you to communicate with pretty much everyone, wherever they live, for free. It allows you to keep in contact and updated with people that live so far away you’d never otherwise know about their lives. But at what cost can we get these social benefits?


We have to give a photo, a name, an email, your birthday and a password just to have a Facebook page. If you were to read the Facebook terms and conditions when you sign up, they say that they can use your photos and collect your information for their own use. Not only this but you can never actually delete your Facebook, only deactivate it, meaning your profile is never really gone. People who use the site tend to get dragged into it as well and begin to share their whole lives with their Facebook friends, photos, videos, locations, statuses sharing what they’ve been up too.

Facebook has 1.3 billion users world wide, it’s fair to say the majority of people have an account and so if you don’t then your at a massive disadvantage of a social life and communication. So ask yourself is your social life online worth your privacy?


My Copyright Experience.

Copyright is all around us and we interact with it every day, especially as students aspiring to go into the entertainment industry. We may find Copyright laws too strict now but surely if we succeed in our aspirations its these laws that would protect our own work from theft in the future.

“The UK has one of the strongest creative sectors in the world. According to government statistics published in January 2014 the creative industry generates an average of £8million every hour.  Every time you watch an online clip, listen to music, read your favourite blog, or enjoy something creative, you are interacting with copyright in some way.” – BBC

For a student studying Television Production and an aspiring editor the CopyRight laws has become a huge obstacle for me. I do a lot of editing in my own time and have made quite a few short films montaged to music. The music I use in these video I buy through YouTube and therefore am not breaking any Copyright laws. My problems begin however, when I attempt to share my work on YouTube. Because of Copyright laws when I share my videos on YouTube it doesn’t allow them to be viewed on specific media platforms, resulting on my work only being viewed on a laptop or computer and not on phones, or tablets. The videos were also taken down temporarily because for investigation into copyright. My first reaction was frustration because I paid for the music and listed the artist and a link in the bio. I also didn’t post the video for a profit intention but instead to share my work.

However after consideration I realised that if my videos were to get a lot of views I could put advertising on them and start to earn a profit. If I was to succeed in the future in television and someone was to take my footage and use it and make a profit I would be outraged. Although now we may wish the Copyright laws would be less strict, without them no one has any protection against theft and I wouldn’t want to be in the entertainment industry if my work wasn’t protected. This just proves how important these laws are and I wouldn’t wish them any less strict.

Tracking is a breach of Privacy.

I am guilty of using the majority of popular social media platforms, I’m part of Intsagram, Twitter, Facebook, Yik Yak and SnapChat, all of which provide no privacy whatsoever, but unfortunately I am in the generation where you have to swap your privacy to be social. On the majority of these platforms anyone who searches me can easily find my full name, email address, birthday and profile photo. These social networks have been designed for someone who wouldn’t otherwise know these things to stalk you. It’s not just other users that want to find out this information about you, its also business that can use it to sell you products. Every site you go onto and every like you give on social media is tracked and kept in order for companies to form a list about what product would be best to advertise to you.

I noticed how much I am actually tacked on Youtube, I use YouTube mainly for music videos, makeup tutorials and movie trailers. This is apparent because when I am watching a video all the videos I have watched in the past or recommended new videos based on my previous searches are all listed at the side. Sometimes I find this useful however, the majority of the time if I am watching a video with a friend I feel embarrassed my history is listed for them to see on the screen. Not only videos but also adverts from sites I’ve recently visited or products I’ve looked up, also appear in the corner of the screen when I’m watching a video, making me aware that every time I online shop or browse I am being tracked which is a complete breach of privacy.


Elefriends is an online community that shows support for people struggling with mental Health disorders, it helps such a wide range of people because it specifies nothing, you could use the site if you were depressed or had social anxiety, if you are 12 or 70. Elefriends slogan describes perfectly what the sites motive is:

“Elefriends is a supportive online community where you can be yourself. We all know what it’s like to struggle sometimes, but now there’s a safe place to listen, share and be heard.”


I  chose this website as an online community because I think it is everything a positive one should be. Elefriends allows people that need help to come together and support one another anonymously. The site allows you to post your own stories. You can write about anything, some people choose to write about the bad days they’ve had and the struggles they’ve faced and in response others give them advice and tell them they’re not alone. Others choose to share their success stories, telling people how it does get better which is so powerful coming from someone that was where they once were.

Not only does this site rely on the public but also if you need serious help or want to talk to an expert there is a ‘I Need Urgent Help’ button which redirects you to experts able to help their best.

I think Elefriends demonstrates the kind of support the development of the internet and social media has allowed people to give. Because this site is anonymous it makes it users feel safe and protected.

You are also able to donate to the ‘Mind Charity’ which is behind Elefriend so if they have helped you, you can donate money enabling them to carry on helping others. I love the positivity online communities can bring and how the internet has been used to spread such awareness about mental health issues and left victims feeling like they’re not alone.

The ALS Ice Bucket Challenge.

When researching the brief for this project the first thing that came to mind was campaigns for charities spread through social media. A huge example of this is the ALS Ice Bucket Challenge. Social Media gets a lot of criticism but spreading awareness is something it can be praised for and is powered completely by audience participation.

The viral campaign the ‘ALS Ice Bucket Challenge’ was created to spread awareness and raise money for the condition ALS (amyotrophic lateral sclerosis). The videos featured someone having ice cold water poured over them, this was because the water was meant to be so cold it would make you feel paralysed for a few seconds giving a very tiny insight into what having ALS actually feels like. The person in the video was also meant to donate money to ALS research, they would then nominate their friends and family to take on the same challenge thus raising more money and awareness with every nomination.

These videos took platform on the majority of social media and went viral on Vine, Twitter, Facebook and Instagram. However sadly in some cases social media took over and it became just the Ice Bucket challenge, forgetting entirely about ALS, its original purpose and became about self vanity, where people would do the challenge with no awareness or donation spread. Despite these cases the viral phenomenon even became popular with celebrities and with audience participation alone an incredible $115 million was raised for ALS researchers (ALSA).

The Ice bucket challenged wasn’t the only one of its kind either, ’The no makeup Challenge’ for cancer research also went viral, this is where girls would post a selfie wearing no makeup, and again would nominate friends and family to do the same and donate money. This campaign raised £8 million in 6 days.

This just goes to show how important and powerful audience participation can be and also how social media can be used in such a positive way.



“Think about what people are doing on Facebook today. They’re keeping up with their friends and family, but they’re also building an image and identity for themselves, which in a sense is their brand. They’re connecting with the audience that they want to connect to. It’s almost a disadvantage if you’re not on it now.” Mark Zuckerberg

Although it is quite obvious the creator of Facebook is going to talk about this social media with such a confidence and positivity you have to hand it to him that Facebook has achieved everything he is describing. Facebook is the perfect example of Media convergence, the fact you can use Facebook on a wide amount of platforms demonstrates this. You can access Facebook on any device that can access the internet, this means phones, tablets and laptops and computers. Pretty much everyone in today’s society has a phone allowing Facebook to be available to everyone. Facebook has been regularly featured on the news on Television or Newspapers and there has even been books written about social media and in particular Facebook allowing it to spread coverage to every media platform.

But it’s not only its availability that makes Facebook a perfect example of media convergence it is also what it allows its users to do. One of its main benefits is communication. Facebook allows you to communicate to any of your friends wherever they are. You can share videos or photos on their Facebook walls or tag them in other people’s videos they have shared that might relate. You can also direct message them, this is the perfect stand in for texting but its free, meaning you can message friends and family in Australia and it wont cost you a thing. This has developed still with in recent years with the creation of Facebook calls. You can now call anyone anywhere, something that if you were just doing on a phone would be really expensive.

An implication of Facebook and any social network is it becoming a replacement for human face to face communication. However I think that social media should be used as a stand in only, the second best option to face to face communication, when someone is too far away to be able to physically see. There are also several implications with privacy on social media’s. But in my opinion it is up to the users to be responsible, don’t put anything online that you will regret because once it is out on the Internet it is there forever.


I know LinkedIn wont exactly be a new name for the majority of you to hear, but it is so beneficial to anyone searching for success. LinkedIn is an amazing website for students like us trying to find work experience or just trying to get some useful contacts into the industry they want to pursue after education.

When you very first sign up to LinkedIn it asks you what you are interested in using the website specifically for, it gives you the option of looking for possible jobs, building a professional network for yourself and even staying up to date with your chosen Industry. If you’re not looking for work experience in your first year of uni, its still so important to keep up to date with what is happening in your industry, after all it will eventually effect you. However if you are looking for experience LinkedIn helps you find contacts that can help you with your next career step. It is the world largest professional network, there are hundreds of thousands of employers that use this site. I have every intention of finishing my degree, but seeing as it is the media industry we are all hoping to get work in, which is sadly one of the hardest industries to succeed within, the best thing, as a student, you can show an employer after you degree is experience. It will give you the upper hand with every job. Its sadly no longer rare to have a degree so you need something that will make you stand out to an employer, not only experience but also knowing loads about your industry will really make a difference, because it shows awareness, passion and interest, all factors that will make you employable.

In my opinion, for students, there is nothing more important then a website that can give you contacts, that will help you get a job when you finish your degree. Thats why we are all here at uni, to succeed in what we want to do and in todays world you wont do that without going the extra mile. Something LinkedIn basically gives to you.