The end of the (music) world as we know it

Spotify is one of my favourite subscription services in the world. Even as a poor, struggling student, I still pay a monthly fee to Spotify to give me access to their content. Now if someone offered me the content of Spotify, with the same quality and ease of use as the Spotify app I would snap it up in a heart beat. But the fact of the situation is that that isn’t a possibility. The fact that Spotify charges its customers mean that they can afford to pay bigger artists to have their music on the Spotify site, it also means they can upgrade there app both on the phone and on the computer, making it easier to use and offering better features to its customers. If Spotify didn’t charge for its content, not only would they loose out on money, so would the artists who’s songs we listen to on there. This would ultimately effect the music industry, lesser known artists would be making any revenue from there songs so wouldn’t be able to make a career and bigger artists would stop letting Spotify use there music, effectively making the fact that it is free obsolete. Who wants a free music streaming service if none of the music you want to listen to is on it. Free music streaming would ruin small artists careers, annoy big artists and stop them supply there music and ruin the point of having a free music service.


Me, myself and I – my three identities online

For me online visibility fluctuates and changes from site to site. Information such as my email address and phone number, which can be found if you are a friend with me on Facebook, you won’t be able to find on my Tumblr blog,  or Instagram page. This is partly because one these three “identities” I have online. These three identities are linked to different parts of social media. For example on Facebook and Twitter I take the role of a silent watcher, I like things, possibly retweet things but don’t really post my own content. Where as my Tumblr is filled with content, content I have created myself and content I reblog from other people, this is my more active online personality. But although on Tumblr I am more active, the intimation I share is less personal. I post photos I have taken, jokes I have thought of, feelings, ideas, everything like that, but my name is not attached to the blog in anyway, I think there is one photo of my face on there, and no one has access to my email or phone number. The third identity I have online is my past identity. I have 2 old Twitter accounts and one old Facebook account online. They are inactive and at least 5-6 years old. The content on them doesn’t reflect the person I am today. Whether that is the email I had at 14 which is no longer my email now, or the cringe worthy content I posted on them. But due to an inability to access them to delete them, they are out there for everyone to see what 14 year old me thought was cool at the time. These three identities all have different levels of visibility and what they make visible is different across the board. 

I have control over my identity on Facebook and Tumblr, but I only have control over what they want me to control. And I don’t know how long I will have control over my visibility online. Much like my old Twitter and Facebook, that visibility isn’t controlled by me any longer. 


Tumblr is a blogging platform similar to WordPress, but it has many differences to WordPress. Tumblr is primarily used for fandom blogging, aesthetic blogging and humor blogging as opposed to academic blogging.
Communities on Tumblr are formed by similar interests, just like most communities you will find. Your blog will have a theme to it, whether that be nature photography or supernatural the TV show or.. even my little pony. Other users will follow you blog based on the if they like content you post, if they do they may post some of your content on their page meaning other people will see your work and come and follow you. You eventually create a long list of people that follow you because they like your content and people you follow because you like theirs. The difference between a community on facebook and on Tumblr is that Tumblr is anonymous until you choose to tell people who you are. You can tage blogs you follow in posts and there is also a messaging system so you can start a whole community on this website where you don’t even know who people truly are. Now a lot of the time it’s nothing bad. People just lie about little things to make themselves feel better. But what if you find yourself with in a community where you are the only person that has been honest about their true self. You have shared personal information with people you may have thought were your friends who were infact predators.

Audience Participation – Vimeo

Vimeo is a online video hosting platform similar to YouTube. You create an account, post your content, and receive feedback on your content from your peers, through comments or likes.

The thing that makes Vimeo different from YouTube basically comes down to the users. Much like YouTube, the content of the site is primarily made up by the users, the comments, the videos, the popular videos and popular channels are all decided by the users. But on Vimeo the users seemed to take the website in a different direction. This statistic website claims that YouTube has 900,000,00 unique viewers each month, where as Vimeo is said to have only 70,000,000. This makes Vimeo a more niche market, and the people that use Vimeo seem to use it because of this. The niche market means although there isn’t a huge range of different content, the content there is should be right down your street. It also means, in theory, the viewers of your content should be more knowledgeable about the subject, meaning there feedback, comments, likes, private messages are more useful. More of it is creative feedback, to help you make your content better. This niche market is a lot different from Youtubes. If you have ever seen the comments on a YouTube video, anything gets slagged off and brought down in quite a harsh way. Wether that is a music video you spent hours creating or a video of a baby bird stretching its wings. Someone somewhere on YouTube will find a reason to slag it off.

An Example of Convergence – Youtube

The media platform I chose as an example of media convergence is Youtube. Now although this may not be a particularly obvious example of convergence, I still believe it is.

Henry Jenkins (2006) described media convergence as “the flow of content across multiple media platforms”
To take this further, I believe that convergence will eventually lead to the fusion of all forms of media, which will result in a whole new platform that we share, view and access our media from. And Youtube, is a prime example of this.

In 2006, Google bought Youtube. Nothing really seemed to change, the website still functioned as before and only minor updates were applied to the site, so when I joined up in 2007 I was none the wiser. But in 2011, Google launched Google+ their answer to Facebook, in an attempt to get onto the social media ladder as it were. Quickly after this Google started to link Youtube channels, with Google+ accounts that used the same email. Which isn’t a bad idea right? Anyone that accesses your Google+ can now see all of the media you have posted on Youtube, and vice versa. Now I never had a Google+ account until 2013, but when I went to set one up, Google filled out the form for me because they had all of my information already from my Youtube channel. After clicking join, I suddenly found myself with a Google+ account, a Gmail account, and a Youtube account. And they all linked back to my search engine. All of these different forms of media were suddenly intertwined in one “super” account that had information on half of the stuff I access and post on the internet.

A Networked Society

When  reading through this week’s task I knew I wanted to find an online resource that can help explain what Network Society really means.
Over Christmas I found out the names of the two theory modules I would be taking in the second term, one of them being “Network Society and the Media”. Now for me, Network society meant a society where everyone is online and connected to each other and I had never really thought about it in a bigger scale.

After doing a little bit of research online and trying to find out more about what a network society really means I really just found myself more clueless because of the sheer amount of information on it. All of the articles and webpages I found seemed to be too complex and over the top to grasp a general understanding of network society, so I went about finding a simplified version that used key bits of information to explain the general principle of it without going into unnecessary detail.
I found a blog called “Stuff I Think” The author takes information he has read from places such as the Oxford University Press and Castells, M. and puts it down in his own words to make it easier for his audience to understand. He bulletpoints 10 main characteristics of a network society making it a lot easier to grasp for first time readers on the subject.

Here Is My Online Resource

History of the Internet

The thing I find most interesting about the history of the internet is how the internet has progressed in leaps and bounds since its birth in 1960’s with the first workable prototype of the Internet  the creation of ARPANET.

When I was an youngster, we used to have a computer room in my house. You couldn’t be on the phone at the same time as the internet, we didn’t have laptops and the only time you went on the internet on you phone you quickly closed the application and turned off your phone to make sure your mum didn’t get charged a fortune for 3 seconds of slow internet. Nowa days, the data allowance on my phone is the cheapest part of my phone bill, my laptop automatically connects wirelessly to the internet and if I want to be out in the middle of a field on my laptop, I can connect my laptop to my mobile phone and use my 3G allowance to surf the web. The internet has come a huge way in just the decade that I have been using it, and that astonishes me. I am so excited for where the internet can go, and how it can improve the life of the people it reaches. I am an avid user of the internet. I am forever connected to the internet, whether that be on my laptop, or phone, or streaming shows on my tv. The internet engulfs my life and what interests me about the internet is how it is going to mould our life in the future.