This week, I would like to talk about the relationship between social media and our social action nowadays as the final blow of this module. Because the thing is that the social action we have done and the social media, we have used became a new business model. The software, such as iTunes, Facebook advertising and several apps are increasingly quantifying and measuring our social and every day. They help translate our social actions into computer language and execute computer language into social action in a kind.
For instance, The search-engine firm Google plays a vital role in making both news and TV content available to global audiences. On the other hand, Amazon codes customer’s taste preferences and buying behavior, and then Amazon displays advertising to people most likely to be interested in them. Also, the job finding websites, such as employment 4 students, make the connections between job seekers and employers. All the platforms like these translate these encoded social activities into computer language to steer user behavior. So the problem is that although we search the same keyword, the result can be different due to our past record online. We should think about whether these are real limitations or just ones we can get benefits.