Netflix is an online streaming website which provides TV shows and movies which you can watch exclusively with a subscription. Over the last few years, as the world has gone online Netflix has transformed into a powerhouse of online entertainment.
Netflix continues to grow as it funds the production of unique television and film productions, such as: Orange Is the New Black. However, if there was no subscription policy on Netflix and everything was free to be viewed, then it would mean that there would be less online piracy, as lots of popular shows would be available for everyone to watch. On the other hand, television companies would lose money due to the audience not paying for a television license as they would no longer need to watch the show live, whilst putting up with endless adverts.
If copyright control on Netflix became more flexible then films and television shows would be more available online, meaning that subscribers would no longer have access to exclusive content.
Overall I think that online streaming such as Netflix will continue to promote new content as long as it receives enough money to expand in the process, whether this is in the form of subscriptions or even if it has to rely on adverts as well.