Trip Advisor is an example of an online travelling community. Members share their experiences of places they have been to all around the world and can rate from 1 to 5.
I am a regular member of this community for giving reviews (good and bad) as when I plan to go somewhere I tend to read other peoples reviews to get an idea of what to expect or to find the best place to go in an area.
This is a good example of an online community because the travellers (people in the online community) do benefit from the public reviews of a specific place as it is their own experience and are not part of the company (so the reviews aren’t bias).
A problem with this online community is that reviews are from a personal experience, so may only be a one-off situation that a reviewer may be writing about which may not be a true reflection of a place. It may also be difficult with what reviews to believe as someone could just pretend to have been to place (which would be quite strange).
However, as someone who works within a company that uses Trip Advisor to gain feedback from customers, I believe it is really useful from that point of view to look for ways to improve (as we all know we can’t please everyone) and gain praise for positive reviews.
Specific reasons why people benefit from the Trip Advisor community is because it can help them pick where they want to go to within an area. The community’s reviews can also be very influential to other travellers.