“Celebrating the videos, people, music and moves that made 2015.”
I know that YouTube has already been mentioned, however, I wanted to bring into light the YouTube Rewind: Now Watch Me 2015. For a few years now, YouTube has ‘collaborated’ with it’s user to make a rewind video. The video features the site’s most popular video makers creatively recapping the most popular trends from the past year.
Even though YouTube has helped in the production of the video, the content was almost completely decided by the audience. The most popular YouTubers, videos, and trends were decided by views. In this context, YouTube is showing the audience the power that they have to influence these things just by watching and commenting on the content, they ‘made’ 2015.
The video is almost like a tribute to the audience. Making them feel as included in the community as the YouTubers, who were once themselves just a part of the audience.