There are many popular YouTubers whose videos are becoming more shaped by the demands of their audience. The most obvious example of this is Q&As. Viewers will send in their questions in the comments section of the previous video or on other social media and the YouTuber will read them, select questions and respond. This is generally for entertainment purposes, although many viewers are looking to be informed about a certain topic, whether that be make-up, politics, or sport. Tanya Burr has a popular channel which has published a variety of content including make-up tutorials. She often asks for her viewers to comment on her videos and leave feedback.
Owen Jones, a political activist and writer has his own YouTube channel too. Most of his videos are in the style of a Q&A; he answers questions posted in the comments section of his previous video. These videos are meant to be entertaining and informative and he is looking to get more people engaged in politics, so audience participation online is an effective way of doing so.