So many forms of media that we use presently are examples of media convergence. For example, the smartphone, online gaming, Netflix and other streaming services and the Kindle have all come about through the convergence of various forms of media. Another very significant example of media convergence is the creation of online versions of newspapers, and in particular, the emergence of video content on official YouTube channels of mainstream newspapers.
Due to its incredible convenience, people want to access news on the internet because it’s immediate and free. And if it’s interactive, even better. The newspaper perhaps most aligned with the establishment, The Times, has a YouTube channel on which they publish entertaining and informative videos. The Guardian also have a YouTube channel. On their channel, there are various playlists: Guardian Docs, This is the NHS, Comment is Free, Guardian Investigations and so on – much like their website and printed newspaper. So, the online video content that newspapers publish is generally and extension of their written content in digestible chunks, designed to bring more online traffic to their content as well as inform and entertain their audience.