“Think about what people are doing on Facebook today. They’re keeping up with their friends and family, but they’re also building an image and identity for themselves, which in a sense is their brand. They’re connecting with the audience that they want to connect to. It’s almost a disadvantage if you’re not on it now.” Mark Zuckerberg
Although it is quite obvious the creator of Facebook is going to talk about this social media with such a confidence and positivity you have to hand it to him that Facebook has achieved everything he is describing. Facebook is the perfect example of Media convergence, the fact you can use Facebook on a wide amount of platforms demonstrates this. You can access Facebook on any device that can access the internet, this means phones, tablets and laptops and computers. Pretty much everyone in today’s society has a phone allowing Facebook to be available to everyone. Facebook has been regularly featured on the news on Television or Newspapers and there has even been books written about social media and in particular Facebook allowing it to spread coverage to every media platform.
But it’s not only its availability that makes Facebook a perfect example of media convergence it is also what it allows its users to do. One of its main benefits is communication. Facebook allows you to communicate to any of your friends wherever they are. You can share videos or photos on their Facebook walls or tag them in other people’s videos they have shared that might relate. You can also direct message them, this is the perfect stand in for texting but its free, meaning you can message friends and family in Australia and it wont cost you a thing. This has developed still with in recent years with the creation of Facebook calls. You can now call anyone anywhere, something that if you were just doing on a phone would be really expensive.
An implication of Facebook and any social network is it becoming a replacement for human face to face communication. However I think that social media should be used as a stand in only, the second best option to face to face communication, when someone is too far away to be able to physically see. There are also several implications with privacy on social media’s. But in my opinion it is up to the users to be responsible, don’t put anything online that you will regret because once it is out on the Internet it is there forever.