With the World Wide Web, smartphones, tablet computers, smart televisions, and other digital devices, we are able to access media content that was once tied to specific new platforms. Media convergence means media channels becoming less separate as technology develops,which means convergence will reshape the way we think about interpersonal connection in the digital age.
Nowadays, because of the appearance of the Internet, the industrial logic of mass, reproduced cultural goods was uprooted. For example, in market of music, iTunes was the first attempts to sell downloads of songs as physical goods, also pricing them as products. We can download it like salable objects. The value of content’s materiality is relative, downloads are in turn regarded as more ” tangible ” than before. Also we have other online distributors, which, besides iTunes also included Google Music, and other smaller platforms, totally changed the scene of music production and distribution. On the other hand, the audience can access to any music and relative information at anywhere, the freedom
Comparing with the physical stores, such as HMV. The traditional music advertising is declining with the development of the new trends. Physical stores circulation is down while audience of online market are up. Meanwhile, the whole new media is growing.