John V. Pavlik defined media convergence as “the coming together of computing, telecommunication and media in a digital environment.” When this was mentioned in the lecture, (week three,) Facebook stood as a strong example of media convergence. All social media platforms in general offer similarities and contrast only slightly with minor differences from each other, as it is social media that combines computing, telecommunication and the sharing of other means of media. Social media is now the worlds largest mass media, as it is understood that one billion consumers are now reachable through social media channels.


Facebook is a website, as well as an app used on multiple devices. Its simple logo can be recognised globally, it is part of social convergence and most importantly cultural convergence due to us as the audience creating the content for the social media site. ‘See Translation’ tools on media text content have helped appropriate content on Facebook for the rest of the world, connecting us globally. You can video chat, audio call, instant message, share photos, videos, audio, and the digital convergence that has evolved to create something as multifunctional as Facebook is pretty impressive.


Everybody has Facebook. I’d find it strange that you reading this, a mass communications student, would not have Facebook. Not only because you’re a student involved in the media, but because in general you’re in western civilisation and sadly, it’s almost isolating to not be involved in this social sphere. Botón_Me_gusta.svg.png


1 Comment

  1. It’s mad to see how much Facebook has evolved. From a simple social media site for uni students to the multi-platform converged site that it is now. And your point that everyone has Facebook is so true, it is much more common to find someone who uses the site than to find someone who doesn’t, and that is mind blowing.


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