Following the previous lecture I felt clarification was needed to understand the difference between traditional media and the new media, and how the two can effect each other positively, or negatively. We are aware that media shapes and surrounds our lives on a day-to-day basis, however as aspiring media professionals we should be knowledgeable of the intentions behind the media and how consumer needs has encouraged change over time.
This blog post, Traditional vs. New Media is a clean, concise summary of old and new media. What exactly is new media? What relationship do businesses have with consumers through the media? The blog also goes into the effects both means of media have on consumers, and ‘finding the equilibrium’ between the two. Though it is written by the Absolute Marketing Group with intentions to help you strategically plan a ‘media campaign’, it’s relevant for us students in mass communication as we think about our listeners, readers and viewers when producing and publishing work.
It’s a short read that touches on what has already been mentioned in lectures, however it helped me to analyse my media diet in terms of what was mediated through old media, or new media, helping my full understanding of the concept.