Traditional vs. New Media

Following the previous lecture I felt clarification was needed to understand the difference between traditional media and the new media, and how the two can effect each other positively, or negatively. We are aware that media shapes and surrounds our lives on a day-to-day basis, however as aspiring media professionals we should be knowledgeable of the intentions behind the media and how consumer needs has encouraged change over time.

This blog post, Traditional vs. New Media is a clean, concise summary of old and new media. What exactly is new media? What relationship do businesses have with consumers through the media? The blog also goes into the effects both means of media have on consumers, and ‘finding the equilibrium’ between the two. Though it is written by the Absolute Marketing Group with intentions to help you strategically plan a ‘media campaign’, it’s relevant for us students in mass communication as we think about our listeners, readers and viewers when producing and publishing work.

It’s a short read that touches on what has already been mentioned in lectures, however it helped me to analyse my media diet in terms of what was mediated through old media, or new media, helping my full understanding of the concept.


1 Comment

  1. The resource that you have suggested for the module was very useful; it is very simple to read and understand as it had a clear structure which made it easy to follow. The article was written back in 2014 so it is quite recent; which is another benefit as you can still relate this in 2016. This article has broken down the meaning of the terms ‘traditional media’ and ‘new media’ very well; there is a great amount of detail when discussing whether there is an equilibrium. In my opinion, this was the most interesting aspect of the article because it is something I have always wanted to know myself. However, after reading the article I thought the majority of the article is targeted towards businesses and how they can use both forms of media to successfully achieve their goals in marketing. The article does not necessarily focus on consumers as much as it does on how businesses will profit from using both forms; this in some ways relates to the resource that I have suggested. Even though it is more focused on businesses I would agree with you in saying the information is still key for us in this module.


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