Well, I will stick to the example I gave in the presentation and use SKYPE as an example for media convergence.

Everyone knows it, and I think it is a good example for showing how old media products, new media products and new media platforms are combined and interconnected with each other to one single media work.

Skype is a combination of camera, phone (calls and texts) and social media that makes online communication even smarter as it allows face- to- face conversations. Easily available from every smartphone or laptop, free and even connected to Facebook – so that you can directly invite your Facebook friends.


There are a lot of different implications of Skype for users as well as for the media industry. Let’s start with the users: Skype’s greatest implication is undoubtedly for communication. It allows everyone to contact and keep in touch with anyone all over the world and offers to every individual – who has access to it – to be more social. Even though some might argue it also makes people less impersonal and more superficial – it definitely changes the way we communicate extremely.

On the negative side you could say it promotes laziness, which I would disagree with as you usually only skype with people you are not able to see because of their distance anyway.

For media industries creations like Skype mainly lead to new price structures. Simply because – now that everyone has access to the internet – why bother paying a lot of money for minutes and texts on your phone if you can endlessly call for free with using Skype…



  1. I do agree Skype was one invention that has taken our generation by storm, however social networking, in my opinion has created a sense of dependancy for those who find it difficult or who ‘don’t have the time’ to communicate as what you would call ‘normal’.

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  2. I think Skype is a really good example of media convergence, although there are similar applications like Skype such as Facetime and the question of which one is more popular. In the future, the idea of video calling could, in a way, promote laziness as it may lead to lectures and classes taking place via video calling. However, it would not be promoting laziness as much if there is a long distance between a student and the university for example. Or if someone couldn’t physically make it to the university for whatever reason.

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