A concept I found most interesting about the development of the Internet is commercial networking. The first ad banner was created in October of 1994 by Joe McCambley, this banner is so simple, it’s a black banner with multi-coloured font reading “Have you ever clicked your mouse right here?” when clicked it would redirect you to his company webpage. As mentioned in ‘The History of the Internet in a Nutshell’ it was 1995 that the web became commercialized, this is when it became safer to conduct financial transitions (like credit cards) online.
The development from then to now is incredible, I remember when I first discovered what it meant to have cookies on a web page, I was looking online for my end of school prom dress, after a while I gave up and went onto YouTube to watch some music videos, sure enough all the dresses and websites I’d just been on were popup ads next to the video I was watching, at the time I was so shocked but now I cant imagine the web without cookies and advertisement. I only have to go onto Facebook to look at my online shopping history appear as banners on my Newsfeed. I even get emails from sites I never gave my information too offering me deals on items I’d searched the previous day. Of course in a lot of cases cookies have worked on me, and I’ve been willingly brainwashed into online shopping, however it does scare me how much I am tracked online by advertises and I hate to think of the incredible lack of privacy the future holds for online shoppers.